the content roi center


Digital content is the key to engagement in today’s connected marketplace. Global marketing organizations already spend 25 percent or more of their budgets on content marketing. Meanwhile, the rapid proliferation of digital channels and formats — along with the insatiable appetite of customers in every market for fresh and relevant content— is pushing marketers to invest even more.

The CMO Council’s Content ROI Center is dedicated to advancing the discipline of content marketing. We are a go-to source of thought leadership, insight and services to help marketers more fully leverage the power of content to drive business opportunities, influence purchasing decisions, and grow brand presence.

The Center is working with marketing leaders and experts around the world to develop advanced practices, identify best-in-class tools and resources, and create more compelling and strategic thought leadership and creative content campaigns.

  • Develop effective strategies for ensuring relevance and engagement
  • Tap into the power and potential of peer-driven affinity networks
  • Adopt proven tools and approaches for performance and ROI measurement
  • Implement advanced syndication, proliferation and nurturing strategies
  • Audit, assess and optimize current content marketing practices and assets
  • Advance social and SEO optimization
  • Address talent, resource, and organizational requirements
  • Develop new platforms and campaigns that advance content marketing outcomes

Sponsorship Opportunities

Become part of the conversation around the latest ContentROI Center programs and initiatives.

Contact Bryan DeRose to learn how to get involved.


Elevate Content ROI

The Content ROI Center teams with marketing organizations worldwide to improve content marketing results and develop programs that reach and resonate with customer audiences.

Contact Bryan DeRose to learn more.