Digital content is the key to engagement in today’s connected marketplace. Global marketing organizations already spend 25 percent or more of their budgets on content marketing. Meanwhile, the rapid proliferation of digital channels and formats — along with the insatiable appetite of customers in every market for fresh and relevant content— is pushing marketers to invest even more.
The CMO Council’s Content ROI Center is dedicated to advancing the discipline of content marketing. We are a go-to source of thought leadership, insight and services to help marketers more fully leverage the power of content to drive business opportunities, influence purchasing decisions, and grow brand presence.
The Center is working with marketing leaders and experts around the world to develop advanced practices, identify best-in-class tools and resources, and create more compelling and strategic thought leadership and creative content campaigns.
Sep 26, 2014 - LinkedIn Pulse
Do Your Customers Trust Content Marketing?
Viewed broadly, the decision to deploy lots of content marketing must be made based on an “outside-in” understanding of what motivates the customer, not an “inside-out” push to deploy more marketing programs, artifacts and activities. Getting this right means being able to drive real business value; getting it wrong very often drives very little except an inflated expense line.