CUSTOMER CONTENT SHARING CIRCLES STRONGLY IMPACT PRE-SALE VENDOR SELECTION, REPORTS NEW STUDY
CMO Council Finds Business Buying Behavior Shifts Based on Content Sharing Behavior, Selling Cycle Phase, Budget Authority and Role in Decision-Making Process
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Sep 26, 2014 - LinkedIn Pulse
Viewed broadly, the decision to deploy lots of content marketing must be made based on an “outside-in” understanding of what motivates the customer, not an “inside-out” push to deploy more marketing programs, artifacts and activities. Getting this right means being able to drive real business value; getting it wrong very often drives very little except an inflated expense line.
Aug 14, 2013 - Clayman Marketing Communications
Aug 12, 2013 - 1to1 Media
To meet marketers' growing need to deliver content to customers and prospects, The CMO Council, along with NetLine, last week launched the Content ROI Center, an online resource dedicated to helping marketing organizations improve the performance and return of their growing investments in content origination, multichannel formatting, targeting, and delivery across the entire customer lifecycle.
Aug 08, 2013 - Proof HQ Blog
The Chief Marketing Officer Council (CMO) recently launched a new website, the Content ROI Center featuring executive interviews, case studies, thought leadership and conversations about the strategies and practices that are helping marketers improve their digital content effectiveness.