content marketing audit


keep a closer eye on content roi


The Content Performance Audit is designed to help companies in complex B2B markets assess and improve the effectiveness, impact and return on content marketing investments. Each audit will provides an in–depth, integrated assessment of your content marketing initiatives–from strategy, messaging and platform development to content origination, distribution, reach and impact.


Assessment Phase:

  • Initial engagement with company marketers to review global content and thought leadership strategies, resources, portfolios, uses, market research investments and intellectual capital base.
  • Review of content costs, budgets, plans, origination process, time-to-market, volume and quality of output, relevance and value of offerings, and competitive initiatives.
  • Aggregation and assessment of content platforms, products, promotional effectiveness, distribution and delivery strategies, audience reach, and consumption rates.
  • Identification and measurement of key performance indicators, including market interest and response; perceptual change; customer/prospect receptivity and response; recognition and exposure; voice and prominence in media; web search and communities, competitive etc.

Audit Deliverables:

  • Overall content performance assessment
  • Strengths and weaknesses
  • Untapped or under-utilized resources
  • Underperforming assets or research investments
  • Areas for process improvement, focus and development
  • Best-practice benchmarking and ROI metrics

To learn more about this exclusive CMO Council content auditing service, please click the arrow and complete the form below:

Elevate Content ROI

The Content ROI Center teams with marketing organizations worldwide to improve content marketing results and develop programs that reach and resonate with customer audiences.

Contact Bryan DeRose to learn more.